1.) Websites Made Completely Out Of Flash
As any type of Search Engine Optimization will certainly inform you, or almost any type of web developer with the least knowledge regarding the behavior of online search engine crawlers, developing a website entirely in flash is a recipe for disaster. As search engines end up being a lot more advanced, the video game of search engine optimization has actually become a lot more complicated … undoubtedly, the procedure of ending up being a highly ranked website has come to be quite an intricate task. However at one of the most basic degree, sites developed in flash are essentially undetectable to search engines. A large part of establishing the relevancy of a site by an online search engine spider lies in the spiderability (capacity of the crawler to crawl) of top quality, keyword abundant web content. In the automobile industry, there are literally hundreds of key words that can be developed right into a site to dramatically increase website traffic. In west palm beach alone, the place of a used vehicle dealer I am currently in the procedure of optimizing for, there are actually hundreds of car relevant search phrases which can be made use of to pull brand-new website traffic. This means that any type of brand-new web content that can be developed into the site, any kind of content which includes search phrases that customers may be looking for, is material that can and also must be seen by the internet search engine. It is material that should make it onto the internet. If this content exists in flash, nevertheless, it will certainly never be indexed, and also will consequently offer definitely no value to ranking objectives of the website. The lower line is:
2.) Duplicate Content
For those websites not built entirely in flash, a lot more threatening issue is normally prowling. Replicate web content is abhorred by online search engine. As lots of may recognize, a large amount of keyword rich spam sites are generated dynamically via scripts that scratch the internet for material that is most likely to be searched for by the public. With a method designed to develop income through volume, substantial spam networks have been produced (countless sites have been created) by scuffing or taking material from reputable sites. Because of this, online search engine come close to replicate material via a procedure referred to as canonicalization. What this suggests is the search engines consider websites including replicate material as well as make a judgment regarding which website finest stands for the content consisted of on all of the websites. Whichever site is chosen as the most pertinent for the web content it consists of then ends up being the only website that is provided any type of weight by the search engines and also all other websites are completely decreased the value of … or de-listed. To highlight how comprehensive this trouble is, go to any type of site. After that take a look at any kind of non-flash web content, select a text string (maybe a piece of message from the regarding us area), and get in that text into Google or yahoo with quotes around it. The outcomes are remarkable. Google has actually crept literally countless pages produced by which contain the specific same material. Actually, almost every web page developed by that remains in the least bit online search engine pleasant (indicating it went to the extremely least not integrated in flash), is keyword content that comes from numerous pages already on the web. The lower line is:
Many Dealer Web sites do fantastic damage to themselves by having their only spiderable web content be content that exists in duplicate on the web pages of dozens, hundreds, or even countless comparable websites.
Any kind of site containing non-original web content will certainly very likely be greatly penalized in the SERPS (search engine result pages), or will certainly be de-listed entirely.
3.) Hidden Sitemaps and Links
One of the key ways to garauntee that a website will be completely indexed (all web pages will be crawled and also included in the SERPS) is to include a sitemap on index web pages or primary web pages that make certain to be crept. A sitemap is basically a list of links to every one of the web pages on the site, organized in an organized fashion. The inclusion of sitemaps is seen by several seo’s as vital, and also is an action numerous dealer web site have actually taken in the best instructions with regard to making websites that have a chance to place well. What they do wrong in this regard is the inclusion of sitemaps whose links are either a.) Hidden Behind Flash Flicks or b.) Covert using CSS. Hiding message behind a flash flick is relatively simple taking into consideration Flash usually drifts above any kind of website material when properly placed, and is desirably for lots of developers wanting to create a smooth and also immersive flash experience for their site visitors. This has mainly been the objective of many dealership developers such as BZ results. While often perfectly created, the themes established by such business are usually created in such a way that web links, sitemaps, and often keyword abundant message is hidden from human eyes in an attempt to entice search engine crawlers right into indexing much deeper web pages. This sort of style technique may have been a work around remedy in the past, yet it has actually become a significant no-no in the Search Engine Optimization globe. A basic rule of thumb is that online search engine crawlers have a fantastic hostility to any kind of attempts at trickery. This implies that if you have actually concealed web content on your site, whether it be links to other pages or just text, you will certainly be punished in the SERPS, or de-listed. Search engines see concealed web content as an effort to technique online search engine into assuming a web page has to do with something apart from is being revealed to that website’s site visitors. As you can imagine, in the eyes of an internet search engine, this makes such a site unnecessary to all search terms. The bottom line is:
4.) Heavy Dependence on Meta Tags
In the early days of the web, much less advanced methods were needed to provide extremely top quality search results page to users. As the web became an area where revenue was taken into consideration by numerous to be directly pertaining to traffic quantity, websites starving commercial started to make use of the system in place to provide increasingly more website traffic. In the past, internet search engine used what are referred to as meta tags to establish what a website was about, as well as a result what sorts of searches it should be shown for. Meta tags are generally tags created in the head of HTML records which contain a checklist of key phrases appropriate to the website (as established by the web designer), along with a description of the site. This information was as soon as the main approach for establishing relevancy in the SERPS. As a result of abuse, nonetheless, using meta tags has actually ended up being virtually obsolete. Unfortunately, many supplier internet sites have actually not stayed up to date with the times, as well as still count on meta tags as one of the only methods they notify internet search engine of their material. This is typically made with a very large list of words in the “key phrase” metatag. This sort of optimization can be seen by analyzing the resource code of any dealership, bz results, reynolds & reynolds, or cobalt website. What is even more troubling is that the key words in these meta tags are commonly one of the most general as well as a result several of the most competitive keywords in the sector. As a poignant instance, my existing customer’s old site did not have the words “west hand beach” or “utilized cars and trucks” in its keyword list. These key phrases were the most crucial keywords for driving traffic to this website. Instead, supplier picked to include in its keyword phrases a list of every car maker worldwide … even though my client hardly ever sells a number of these brand names. Additionally, for the local key phrases that were included, there were major punctuation errors that in this instance held absolutely no worth for my client.…